Analysts at RBC Capital lowered their price target on Meta Platforms, Inc. (NASDAQ:FB) to $400 from $415 as they believe the upside to 1Q22 estimates looks less likely, though full-year estimates look reasonable.

On the positive side, the company is winning the Apple signal loss battle vs. other socials, while on the negative side it may be more exposed to Tiktok risk than investors may realize.

The brokerage mentioned that a rising number of conversations indicated that with Tiktok content being geared around topical interests or activities (vs. SNAP’s messaging & personal sharing centric content), Tiktok's appeal is rising for SMBs in particular given smaller advertisers desire to target for their products & services that could be at least partially correlated or directly related to that user-generated, subject-specific content. The analysts believe this rising appeal has put Tiktok in the same consideration bucket as FB (Instagram) vs. conventional wisdom SNAP.