The FMP Ratios endpoint provides access to financial ratios for a company, such as the P/B ratio and the ROE. Financial ratios can be used to assess a company's financial health and to compare it to its competitors. A key component of fundamental equity analysis is ratio analysis. Financial key performance indicators (KPIs) are specific measures that assist in business analysis and goal tracking for managers and financial specialists. Ratio analysis is the key point in equity research analysis.