Dupont Ratios Analysis

Phoenix New Media Limited (FENG)

$4.806

+0.02 (+0.33%)
ROE = Net IncomeAverage Total EquityROE = Net IncomePretax IncomeTax Burden  Net IncomePretax IncomeInterest Burden  E B I TRevenueReturn On Sales (ROS)Profit Margin  RevenueAverage Total AssetsAssets TurnoverROA  Average Total AssetsAverage Total EquityEquity Multiplier(Financial Leverage)ROE~=~\underbrace{\dfrac{Net~Income}{Average~Total~Equity}}_{\text{ROE}}~=~\underbrace{\underbrace{\underbrace{\dfrac{Net~Income}{Pretax~Income}}_{\text{Tax~Burden}}~*~\underbrace{\dfrac{Net~Income}{Pretax~Income}}_{\text{Interest Burden}}~*~\underbrace{\dfrac{E~B~I~T}{Revenue}}_{\text{Return~On~Sales~(ROS)}}}_{\text{Profit~Margin}}~*~\underbrace{\dfrac{Revenue}{Average~Total~Assets}}_{\text{Assets~Turnover}}}_{\text{ROA}}~*~\underbrace{\dfrac{Average~Total~Assets}{Average~Total~Equity}}_{\text{Equity~Multiplier(Financial~Leverage)}}



ROE = NI/EBT * EBT/EBIT * EBIT/Revenue * Asset Turnover * Company Equity Multiplier
-17.55% = 80.99% * 78.90% * -40.93% * 43.61% * 1.67



ROA = Net Profit Margin * Asset Turnover
-11.41% = -26.16% * 43.61%



The company's tax burden is (Net income ÷ Pretax profit). This is the proportion of the company's profits retained after paying income taxes. [NI/EBT]
The company's interest burden is (Pretax income ÷ EBIT). This will be 1.00 for a firm with no debt or financial leverage. [EBT/EBIT]
The company's operating income margin or return on sales (ROS) is (EBIT ÷ Revenue). This is the operating income per dollar of sales. [EBIT/Revenue]
The company's asset turnover (ATO) is (Revenue ÷ Average Total Assets).
The company's equity multiplier is (Average Total Assets ÷ Average Total Equity). This is a measure of financial leverage.

ROE = (Profit margin)*(Asset turnover)*(Equity multiplier) = (Net profit/Sales)*(Sales/Average Total Assets)*(Average Total Assets/Average Equity) = (Net Profit/Equity)
-0.17546824815268827 = -0.2615542133131078 * 0.436132607114205 * 1.6740243663402568

Profitability (measured by profit margin)
Asset efficiency (measured by asset turnover)
Financial leverage (measured by equity multiplier)