FMP

FMP

Alibaba Group Holding Limited (NYSE:BABA) Faces and Overcomes Challenges in the E-commerce Market

  • Arete Research sets a price target of $190 for Alibaba, indicating a potential increase of 17.05% from its current price.
  • Alibaba's stock has doubled in value over the past year, buoyed by the return of founder Jack Ma and a recovery from previous challenges.
  • The company's market capitalization stands at approximately $376.43 billion, with a trading volume of 9,777,496 shares.

Alibaba Group Holding Limited (NYSE:BABA) is a major player in the global e-commerce market. Founded by Jack Ma, the company has expanded its operations to include cloud computing, digital media, and entertainment. Alibaba faces competition from other e-commerce giants like Amazon and JD.com. Despite challenges, Alibaba remains a significant force in the industry.

On January 20, 2026, Arete Research set a price target of $190 for Alibaba, suggesting a potential increase of 17.05% from its current price of $162.33. This optimistic outlook comes as Alibaba has shown a significant recovery, with its stock doubling in value over the past year. The return of Jack Ma has played a crucial role in boosting investor confidence.

Alibaba's stock faced challenges after peaking in 2021, partly due to Jack Ma's absence and increased competition in the e-commerce sector. The threat of delisting by the SEC in 2022 further impacted the stock. However, the resolution of audit access issues with Chinese regulators helped stabilize the situation, allowing Alibaba to regain its footing.

Starting in 2024, Alibaba's stock began to rise as concerns subsided. The company's recent performance, coupled with Jack Ma's return, has renewed investor interest. Despite a recent decrease of 1.86% or $3.07, Alibaba's stock has fluctuated between $161.68 and $166.17 during the trading day, indicating ongoing market activity.

Alibaba's market capitalization is approximately $376.43 billion, reflecting its substantial presence in the market. With a trading volume of 9,777,496 shares, the stock remains actively traded. As Alibaba continues to navigate its challenges, investors are keenly watching its performance in 2026 to determine if the gains will persist or if a pullback is anticipated.