• Scotiabank sets a new price target for Alphabet Inc. (NASDAQ: GOOG) at $375, indicating a 13.43% potential increase.
• Alphabet's advancements in AI technology give it a competitive edge over rivals like Amazon and Microsoft.
• The company's stock has shown impressive performance in 2025, with expectations of continued growth in 2026.

Alphabet Inc. (NASDAQ: GOOG), a leading player in the tech industry, is known for its dominance in search engines, digital advertising, and cloud computing. The company is also making significant strides in artificial intelligence (AI), which is a key growth area. Competitors like Amazon and Microsoft are also investing heavily in AI, but Alphabet's recent advancements, such as the launch of AI products like Gemini, give it a competitive edge.

On January 9, 2026, Scotiabank set a new price target for Alphabet at $375, a 13.43% increase from its current trading price of $330.59. This aligns with the positive sentiment from other analysts, such as Cantor Fitzgerald's Deepak Mathivanan, who also raised his price target to $370. Mathivanan's 'Buy' rating reflects confidence in Alphabet's strong position in AI and data dominance.

Alphabet's stock performance in 2025 has been impressive, and analysts expect this trend to continue in 2026. The current stock price of $329.21 on NASDAQ shows a slight increase of 0.98% or $3.20. The stock has traded between $326.25 and $331.48 today, with $331.48 marking its highest price over the past year. The lowest price for the year was $142.66.

Alphabet's market capitalization is approximately $3.97 trillion, indicating its significant presence in the market. The trading volume of 10.38 million shares reflects strong investor interest. As highlighted by Cantor Fitzgerald, Alphabet's advancements in AI and its competitive edge in the tech industry are key factors driving its growth and attracting investor attention.