• Roth Capital upgrades Amazon (NASDAQ:AMZN) to a "Buy" rating with a new price target of $295.
• Amazon's stock sees a modest increase despite a negative social sentiment score and concerns over AI-driven changes.
• The company's market capitalization stands at approximately $2.56 trillion, with a trading volume of 33.78 million shares.

Amazon.com, Inc. (NASDAQ: AMZN) is a global leader in e-commerce and cloud computing. Known for its vast product offerings and services, Amazon competes with other tech giants like NVIDIA, Alphabet, Meta Platforms, and Apple. Recently, Roth Capital upgraded Amazon to a "Buy" rating, setting a new price target of $295, up from $270. At the time, Amazon's stock was priced at $239.16.

Despite the upgrade, Amazon's stock has only seen a modest increase of 0.5% this week. The stock is currently trading at $239.16, reflecting a 2.06% rise with a price increase of $4.82. The stock's daily range was between $234.57 and $240.45. Over the past year, it has fluctuated between a high of $258.60 and a low of $161.38.

Retail investor sentiment towards Amazon is less optimistic. The company's social sentiment score has dropped to a negative 0.15 on platforms like Reddit and X, a significant decline from its previous neutral-bullish average of 0.12 over the last quarter. This contrasts with the positive sentiment for other tech giants like NVIDIA, Alphabet, Meta Platforms, and Apple.

The negative sentiment is largely driven by recent announcements of layoffs and concerns over AI-driven changes. A viral post on r/wallstreetbets highlighted Amazon's new round of layoffs, affecting its AWS, retail, Prime Video, and HR divisions. CEO Andy Jassy described these cuts as part of cultural changes due to AI adoption, not just financial pressures.

Amazon's market capitalization stands at approximately $2.56 trillion, with a trading volume of 33.78 million shares. Despite the challenges, Roth Capital's upgrade and increased price target suggest confidence in Amazon's long-term potential. However, the company must address investor concerns to maintain its competitive edge in the tech industry.