• UBS sets a price target of $188 for Baidu Inc. (NASDAQ:BIDU), indicating a potential upside of 69.45%.
• The average brokerage recommendation (ABR) for Baidu is 1.68, suggesting a consensus view of Strong Buy to Buy.
• Baidu's stock has experienced a slight increase, with a year-high of $149.51 and a low of $74.71.

Baidu Inc. (NASDAQ:BIDU) is a leading Chinese technology company known for its internet-related services and products, including its popular search engine. The company is a major player in the tech industry, competing with other giants like Alibaba and Tencent. On November 24, 2025, an analyst from UBS set a price target of $188 for Baidu, suggesting a significant potential upside of 69.45% from its current trading price of $110.95.

Wall Street analysts are showing optimism towards Baidu, as highlighted by the company's average brokerage recommendation (ABR) of 1.68. This ABR, on a scale from 1 to 5, indicates a position between Strong Buy and Buy. Out of 22 brokerage firms, 14 have given Baidu a Strong Buy rating, while one has rated it as a Buy. These ratings account for 63.6% and 4.6% of all recommendations, respectively.

Baidu's stock has seen a slight increase of 0.5, reflecting a percentage change of 0.45%. During the day, BIDU's price fluctuated between a low of $108.98 and a high of $112.99. Over the past year, the stock has reached a high of $149.51 and a low of $74.71. This volatility is not uncommon in the tech sector, where market sentiment can shift rapidly.

Baidu's market capitalization stands at approximately $37.63 billion, with a trading volume of 2,758,078 shares. This indicates a strong interest in the stock, which can be attributed to the positive sentiment from analysts and the potential upside highlighted by the UBS price target. However, it's important to note that while analyst recommendations can influence stock prices, the actual impact can vary.