Equifax (NYSE:EFX) Maintains "Buy" Rating Amidst Strong Q2 Results and Ongoing Uncertainties

• UBS maintains a "Buy" rating for Equifax (NYSE:EFX) with a price target of $278, despite the company's cautious outlook for the full year 2025.
• Strong Q2 performance driven by US mortgage activity and product innovation, with a notable shift towards cloud-based solutions.
• Guidance for Equifax Workforce Solutions (EWS) revised downward due to macroeconomic uncertainties, advising a hold on EFX shares in the near term.

Equifax (NYSE:EFX), a global data, analytics, and technology company known for its credit reporting services, received a "Buy" rating from UBS on July 23, 2025, with a "hold" action and a price target of $278. At that time, EFX was trading at $243.32, as reported by StreetInsider.

Equifax's strong second-quarter results for 2025 highlight its growth, especially in US mortgage activity and product innovation. This growth is largely due to its transition to cloud-based solutions. Despite these positive results, the company has kept its full-year 2025 guidance unchanged, reflecting a cautious outlook.

The company's management has revised the guidance for Equifax Workforce Solutions (EWS) downward. This revision is due to ongoing macroeconomic uncertainties and potential challenges in the latter half of the year. As a result, the recommendation remains to hold Equifax shares, given the limited visibility in near-term performance.

Currently, EFX is priced at $244.45, showing a price change of $6.04, which is an increase of approximately 2.53%. The stock has fluctuated between $240.01 and $244.67 today. Over the past year, EFX has seen a high of $309.63 and a low of $199.98.

Equifax's market capitalization is approximately $30.36 billion, with a trading volume of 658,481 shares. Despite the promising long-term strategies in cloud and data, the recommendation to hold EFX shares remains due to the uncertainties in the near-term performance.