During China's Singles Day sales, which occurred from October 30 to November 12, Apple (NASDAQ:AAPL) saw a decrease in unit sales, according to Counterpoint Research. The firm estimated a 4% year-over-year (YoY) drop in Apple's sales. In contrast, Huawei and Xiaomi reported significant sales increases, with 66% and 28% YoY growth, respectively.

Ivan Lam, Counterpoint's senior analyst in manufacturing, noted that while Apple's performance improved compared to the previous month, supply issues persisted.

The overall smartphone market in China experienced a 5% YoY increase in sales during the event. Additionally, JD.com reported that Apple products' transaction value surpassed 10 billion yuan on their platform during this period.