Coca-Cola Rises 3% on Strong Q4 Earnings, Pricing Strategy Boosts Demand

Coca-Cola (NYSE:KO) delivered better-than-expected fourth-quarter earnings, as strategic pricing and product innovation helped drive an unexpected rise in global volumes. The results lifted the soda giant’s stock more than 3% intra-day today.

The company’s focus on higher-priced beverages and packaging adjustments—such as slimmer 12-ounce cans—has helped maintain demand, particularly in the U.S., where budget-conscious consumers have been more selective with their spending. This strategy supported growth in premium offerings like sparkling flavors, juices, plant-based drinks, and value-added dairy.

North America unit case volume increased by 1%, with regional revenue surging 16%. However, this strength was partially offset by flat volumes in Europe, the Middle East, and Africa, where supply chain disruptions—particularly in the Middle East—posed challenges.

Globally, unit case volume expanded by 2%, defying expectations of a slight decline. Notably, China, which has struggled with sluggish post-pandemic consumer demand in recent quarters, contributed to the volume growth.

Financially, Coca-Cola posted comparable earnings per share of $0.55, marking a 12% increase from the prior year and beating analyst estimates of $0.52. Revenue climbed 6% year-over-year to $11.50 billion, also surpassing expectations.

Looking ahead, Coca-Cola projects organic revenue growth of 5% to 6% for fiscal 2025, slightly below the 7.09% analysts had anticipated. Comparable EPS is expected to grow 2% to 3%, reaching a range of $2.94 to $2.97, aligning closely with Wall Street estimates of $2.95.