Zeta Global (NYSE:ZETA) shares rose more than 1% in pre-market today after Craig-Hallum analysts raised the price target on the company to $37 from $35, while maintaining their Buy rating.

The analysts noted key insights from the recent Zeta Live event, which showcased significant product innovations and the company’s forward-looking approach to emerging marketing trends. They emphasized Zeta’s strong market positioning, driven by its all-in-one platform and rapid advancements in AI-powered solutions utilizing unique data assets, which provide a compelling growth trajectory.

The analysts believe Zeta’s expansion into new product offerings and its collaborations with industry partners will enhance its total addressable market (TAM) and create additional growth opportunities. They also highlighted Zeta’s potential for continued outperformance and multiple expansion, comparing it favorably to SaaS peers that trade at higher multiples despite similar growth rates.