Netflix Eyes $1 Trillion Valuation by 2030, Reinforcing BofA’s Bullish Outlook

BofA Securities reaffirmed its Buy rating on Netflix (NASDAQ:NFLX) with a $1,175 price target, following reports that the streaming giant is aiming to double its revenue and reach a $1 trillion valuation by 2030. This ambitious target implies a compound annual growth rate of roughly 16% over the next six years.

The company’s shares closed with a nearly 5% gain on Tuesday.

The bank views Netflix’s long-term roadmap as a strong endorsement of its bullish thesis, citing continued subscriber growth, rising pricing power, expanding advertising revenue, and a robust ramp-up in operating income as key drivers. Netflix is reportedly targeting $9 billion in ad revenue by 2030, up from an estimated $500 million this year, with the figure expected to double in 2025.

Despite recent market volatility, Netflix has stood out as a defensive play thanks to its resilient subscription model and essential entertainment offering. BofA also sees the ad business as a tailwind—even in a tougher ad spending environment—rather than a liability.

With management clearly signaling aggressive monetization and growth strategies, the firm expects the stock to respond positively to this long-term vision.