Nike Stumbles Despite Beating Q2 Expectations, Shares Slide 7% on Weak Outlook

Nike (NYSE:NKE) shares dropped more than 7% in pre-market today despite exceeding expectations for its fiscal second-quarter earnings. While the company’s initial results impressed, disappointing guidance and updates during the earnings call weighed heavily on investor sentiment.

For the quarter, Nike reported earnings per share of $0.78, surpassing analyst estimates of $0.65. Revenue totaled $12.4 billion, also ahead of the $12.18 billion expected. However, the numbers reflected challenges, with revenue down 8% year-over-year and Nike brand sales declining 7% to $12 billion. Gross margin contracted by 100 basis points to 43.6%, impacted by steeper discounts and shifts in sales channels.

China emerged as a weak spot for the sportswear giant, with sales plummeting 27% to $375 million, underscoring persistent difficulties in one of Nike’s key growth markets.

Looking forward, Nike’s projections for the third and fourth quarters added to concerns. The company expects Q3 revenue to drop by a low double-digit percentage, missing market expectations of an 8% decline. Additionally, it warned of an even steeper revenue decline in the fourth quarter, falling short of the anticipated 6% drop.