Apollo Global Management is reportedly considering a bid for Tripadvisor (NASDAQ:TRIP), the travel guidance company, according to a Bloomberg report. TripAdvisor has sought advice from financial consultants to navigate the interest from Apollo.

While discussions between Apollo and TripAdvisor are at an initial phase and might not lead to a deal, the news has already impacted TripAdvisor's stock, which saw a slight increase yesterday. Including net debt, TripAdvisor's valuation is roughly estimated at about $3.5 billion, as per the data compiled by Bloomberg.