Truist Launches Coverage on Visa With $400 Price Target, Citing Defensive Strength

Truist Securities initiated coverage on Visa (NYSE:V) with a Buy rating and a $400 price target, pointing to the payment giant’s resilient earnings profile and appeal as a defensive investment, even during periods of economic uncertainty.

Analysts highlighted Visa’s ability to deliver mid-to-high single-digit earnings growth even in a downturn, supported by its diverse revenue mix, including stable value-added services and brand fees tied to essential consumer spending. Additionally, the firm noted Visa's flexibility to manage costs—such as by scaling back marketing—and its robust buyback activity as further buffers during economic slowdowns.

While Truist sees a potential drag from softer cross-border spending, which led to slightly below-consensus forecasts, they view the current valuation as compelling. With investors seeking safety in uncertain times, Visa’s profile could support a higher relative multiple. The $400 price target reflects a 30x multiple on 2026 EPS, translating to a PEG ratio of approximately 2.3x based on an expected 13% earnings growth rate in 2027.