UBS analysts maintained a Neutral rating on Columbia Sportswear (NASDAQ:COLM), setting a $76 price target. The analysts' skepticism about Columbia's long-term growth stems from a recent global sportswear survey by UBS, which showed the brand lagging behind peers in awareness, purchase intent, and loyalty.

While acknowledging Columbia as a leading outdoor brand, the analysts doubt significant sales growth, predicting only a 5% 5-year EPS Compound Annual Growth Rate (CAGR).