Cantor Fitzgerald analysts initiated coverage on Wix.com (NASDAQ:WIX) with an Overweight rating and a price target of $200 on the stock.

The analysts highlighted Wix's continued leadership in the AI-enabled website builder space, noting the company's rapid rollout of product enhancements, which are driving user growth and providing pricing power on the self-creation side of the platform. Additionally, Wix's Partner business is emerging as a key medium-term growth engine.

The analysts also emphasized that Wix's margins have significant room for improvement due to fixed cost leverage and marketing efficiencies. Despite shares rising 35% year-to-date, compared to an 18% increase for Nasdaq, the analysts believe the risk/reward profile remains favorable at current levels.