• The consensus price target for Helen of Troy Limited (NASDAQ:HELE) has decreased from $49.25 a year ago to $27 last month, indicating a bearish sentiment among analysts.
• Recent financial performance shows a decline, with earnings of $0.41 per share missing the Zacks Consensus Estimate of $0.91 per share, and a year-over-year revenue drop from $416.8 million to $371.7 million.
• Despite challenges, D.A. Davidson sets an optimistic price target of $251, and insider buying activity suggests confidence in the company's future prospects.

Helen of Troy Limited (NASDAQ:HELE) is a diversified consumer products company with a wide range of brands in segments like Home & Outdoor, Health & Wellness, and Beauty. The company operates globally, offering products such as kitchen gadgets, health monitoring devices, and beauty tools. Despite its broad portfolio, the stock's consensus price target has seen a decline over the past year.

A year ago, analysts had a more optimistic outlook for Helen of Troy, with an average price target of $49.25. However, this target has decreased over time, dropping to $28 a quarter ago and further to $27 last month. This trend indicates a more cautious or bearish sentiment among analysts regarding the company's stock performance.

Several factors may have contributed to this shift in sentiment. Helen of Troy's recent financial performance has been underwhelming, with first-quarter fiscal 2026 earnings falling short of estimates. The company reported earnings of $0.41 per share, missing the Zacks Consensus Estimate of $0.91 per share. This performance also marks a decline from the previous year's earnings of $0.99 per share.

The company's revenue also experienced a year-over-year decline, with consolidated net sales revenue of $371.7 million, down from $416.8 million in the same period of the previous fiscal year. Tariff disruptions, weak sales in China, and pressure from U.S. consumers trading down have contributed to this underperformance. Despite these challenges, D.A. Davidson has set a price target of $251 for the stock.

Investors and stakeholders are closely monitoring Helen of Troy's strategic initiatives and market positioning. The company is taking steps to reduce exposure to China and remains cash flow positive. Additionally, there is notable insider buying activity, suggesting confidence in the company's future prospects. As the company prepares to announce its second-quarter earnings, investors are keenly awaiting the results to gauge its financial performance and future outlook.