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Tesla’s Robotaxi Launch Begins in Austin with Paying Passengers

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Image credit: Milan Csizmadia

Tesla Inc (NASDAQ:TSLA) has launched its first fleet of self-driving robotaxis in Austin, Texas, marking a pivotal milestone in its autonomous vehicle ambitions. The pilot began Sunday, with a small group of driverless Teslas picking up paying passengers—each ride priced at $4.20, as confirmed by CEO Elon Musk.

Key Highlights:

  • 10 vehicles were deployed in a geofenced zone around South Congress.

  • Rides included a front-seat safety monitor but no driver.

  • Tesla influencers posted real-time footage of their robotaxi experiences.

Musk called the event the “culmination of a decade of hard work”, emphasizing that Tesla built its AI chip and software teams entirely in-house. The company sees robotaxis as a key revenue driver for its future, aiming to monetize autonomous tech at scale.

Financial Context

Investors can track Tesla's evolving valuation and operational performance through the Key Metrics (TTM) API, offering data on revenue per employee, return on assets, and R&D intensity—metrics especially relevant as Tesla pivots deeper into AI and software-led services.

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