On February 5, 2026, UBS set a new price target for Alphabet Inc. (NASDAQ:GOOGL) at $348. At the time of this announcement, the stock was trading at $333.04. This new target represents a 4.49% increase from the current price. Alphabet, the parent company of Google, is a major player in the technology sector, known for its dominance in search engines, advertising, and cloud services.

Alphabet is experiencing a surge in its stock price, driven by accelerated growth in its advertising and cloud sectors. This positive momentum is attributed to Google's strong positioning as a leader in artificial intelligence. Despite a current stock price of $333.04, reflecting a decrease of approximately 1.96%, the company's market capitalization stands at approximately $4.02 trillion.

The stock has dropped by $6.67 today, with a trading range from a low of $328.53 to a high of $343.31. Over the past year, GOOGL has reached a high of $349 and a low of $140.53. The company's substantial increase in capital expenditures forecast has caught the attention of investors and analysts, highlighting the scale of planned investments.

Today's trading volume for GOOGL is 63,047,130 shares on the NASDAQ exchange. Despite the impressive growth, the scale of the planned investments is noteworthy and has left many in awe. As highlighted by WSJ, the company's focus on AI and its strategic investments are key factors in its current market performance.