• RBC Capital sets a price target of $70 for WIX, indicating a potential decrease of approximately -30.06%.
• DSM Capital Partners LLC acquires 8,876 shares of WIX, showing confidence in the company's long-term potential.
• Institutional investors like Geneos Wealth Management Inc. and Blue Trust Inc. have significantly increased their stakes in WIX.

Wix.com Ltd. (NASDAQ:WIX) is a prominent player in the web development industry, offering a platform that allows users to create websites without coding knowledge. The company competes with other website builders like Squarespace and WordPress. On January 7, 2026, an analyst from RBC Capital set a price target of $70 for WIX, while the stock was trading at $100.08, indicating a potential decrease of approximately -30.06%.

Despite this bearish outlook, institutional investors are showing interest in WIX. DSM Capital Partners LLC recently acquired 8,876 shares valued at about $1.6 million, as disclosed in their SEC filing. This move suggests confidence in the company's long-term potential, even with the current stock price of $100.08, which reflects a decrease of 1.17, or -1.16%.

Other institutional investors have also adjusted their positions in WIX. Geneos Wealth Management Inc. increased its stake by 632.4%, now holding 249 shares valued at $41,000. Blue Trust Inc. raised its stake by 47.8% during the second quarter, now owning 408 shares valued at $65,000. These adjustments indicate a growing interest in WIX among institutional investors.

WIX's stock has experienced significant fluctuations, with a 52-week high of $247.11 and a low of $92.23. The current market capitalization of the company is approximately $5.57 billion. Today's trading volume on the NASDAQ exchange is 1,131,063 shares, reflecting active investor engagement despite the recent price target set by RBC Capital.