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SOBR - SOBR Safe, Inc.

Operating Data of SOBR Safe, Inc.(SOBR), SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It enga

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SOBR Safe, Inc.

SOBR

NASDAQ

SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.

0.283 USD

-0.0173 (-6.12%)

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EBIT (Operating profit)(Operating income)(Operating earning) = GROSS MARGIN (REVENUE - COGS) - OPERATING EXPENSES (R&D, RENT) EBIT = (1*) (2*) -> operating process (leverage -> interest -> EBT -> tax -> net Income) EBITDA = GROSS MARGIN (REVENUE - COGS) - OPERATING EXPENSES (R&D, RENT) + Depreciation + amortization EBITA = (1*) (2*) (3*) (4*) company's CURRENT operating profitability (i.e., how much profit it makes with its present assets and its operations on the products it produces and sells, as well as providing a proxy for cash flow) -> performance of a company (1*) discounting the effects of interest payments from different forms of financing (by ignoring interest payments), (2*) political jurisdictions (by ignoring tax), collections of assets (by ignoring depreciation of assets), and different takeover histories (by ignoring amortization often stemming from goodwill) (3*) collections of assets (by ignoring depreciation of assets) (4*) different takeover histories (by ignoring amortization often stemming from goodwill)

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