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Best Google Sheets Software for Stock Analysis

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Image credit: Financial Modeling Prep (FMP)

Google Sheets can be a powerful hub for stock analysis - if you equip it with the right add-ons. In this article, we'll compare the top Google Sheets extensions for stock market data and show how they transform your spreadsheet into a real-time trading dashboard.

Modern stock analysis demands up-to-date information and efficient workflows. While Google Sheets provides flexibility, its native tools have serious gaps for serious investors. (For instance, the GOOGLEFINANCE function doesn't provide historical financial statements and often lags on real-time prices.) To fill these gaps, several Google Sheets add-ons have emerged, offering robust market data integration.

In the following sections, we'll explore the best of these tools - what they offer, how they differ - and why most of them depend on reliable data APIs like FMP behind the scenes. By the end, you'll see how the FMP Google Sheets add-on stands out as a comprehensive, direct data solution (and why you might not need to rely on less direct connectors).

Why Google Sheets Add-Ons for Stock Analysis?

The Limitations of Built-in Tools.

Google Sheets is beloved by traders for custom analysis, but its native data functions are limited. The GOOGLEFINANCE formula can fetch basic prices and a few metrics, but it does not provide detailed fundamentals or true real-time quotes.

As a result, serious users often resort to manual copy-pasting from finance websites - a tedious and error-prone process. There's also no easy way to get historical financials (like 10 years of income statements) or intraday price data with plain Sheets. These pain points create a need for supplementary “stock data” software within Google Sheets.

How Add-Ons Solve the Problem.

Google Sheets add-ons are essentially plugins that connect your spreadsheet to external financial data sources. By installing an add-on, you unlock custom formulas or menu options that pull live stock information directly into your cells.

The best add-ons let you retrieve everything from real-time stock quotes and price history to full fundamental datasets (financial statements, ratios, analyst ratings, etc.) on command. In short, they modernize your spreadsheet, eliminating the hours spent updating data manually. Instead of relying on stale data or laborious workflows, you can automate data retrieval and focus on analysis.

Data Providers vs. Connectors.

It's important to note that most Google Sheets add-ons themselves are not the ultimate data providers - they are connectors that fetch data from an underlying API or service.

Google Sheets alone doesn't host stock data; even Google's own function pulls from Google Finance's service (which has its quirks and was officially discontinued as an API). Third-party add-ons improve on this by tapping into more robust databases. However, the quality of an add-on ultimately hinges on the quality of its data source.

This is where Financial Modeling Prep (FMP) comes into play. FMP is a well-known financial data platform, and many solutions use its data. In fact, even other spreadsheet tools have cited FMP among the most popular and comprehensive stock APIs available. Knowing this, it makes sense to consider an add-on offered directly by a leading data provider (like FMP) to ensure you're getting accurate, up-to-date information at the source.

Before we deep-dive into FMP's own Google Sheets integration, let's briefly compare a few top add-ons that traders and analysts are using today.

Top Google Sheets Add-Ons for Stock Analysis

In this section, we'll look at two of the most powerful Google Sheets add-ons for stock market analysis (aside from FMP's) and what they offer. Each tool has its strengths and target users, but all aim to streamline how you get market data into your spreadsheets. And remember, while we highlight their features, these add-ons all require a backend data feed - they are only as good as the APIs they rely on.

1. SheetsFinance - All-in-One Market Data in Sheets

SheetsFinance markets itself as “the most powerful stock market add-on for Google Sheets”, and it's a popular choice among active traders. This extension focuses on providing breadth of data within a simple Sheets interface. Key features include:

  • Extensive Coverage: Access to real-time stock quotes (second-accurate) and 30+ years of historical price data for over 80,000 global ticker symbols - including stocks, ETFs, mutual funds, Forex pairs, and cryptocurrencies. It covers dozens of exchanges (from NASDAQ and NYSE to smaller markets worldwide) out of the box.
  • Fundamentals and Beyond: Ability to pull detailed fundamental data like financial statements (income statements, balance sheets, cash flows), dividends history, analyst ratings, price targets, options chains, and more. Essentially, it aims to turn Google Sheets into a full-fledged fundamental analysis platform.
  • Ease of Use: SheetsFinance provides a built-in Function Generator, Symbol Search, and Stock Screener within Google Sheets. This means you don't have to memorize complex formulas - you can search for a company or data type and the add-on will help insert the formula for you. For example, you could use its menu to fetch a company's P/E ratio or 10-year revenue trend without writing the formula manually.
  • No Data Caps: Notably, SheetsFinance advertises unlimited data usage. They claim to have “no pesky data limits” - users can pull data as much as needed (likely within fair use) without hitting quotas. This is a subtle jab at some data services that restrict how many calls you can make or how much history you can download on lower-tier plans.
  • Target User: With its real-time data and technical indicators (it even has functions for technical analysis), SheetsFinance is great for active traders building live dashboards, as well as investors who need long-term historical data for backtesting. It's a one-stop-shop that covers both fundamental and technical data needs in Google Sheets.

However, SheetsFinance is a third-party connector - meaning it obtains its data from external sources. While the service doesn't publicly disclose all its sources, the depth of data suggests it aggregates from various financial data APIs or feeds. The user experience is seamless, but keep in mind you're trusting the provider to supply accurate info.

This is why the pedigree of the data source matters (we'll revisit this point when we discuss FMP's add-on). Overall, SheetsFinance is a compelling choice if you want an integrated toolkit inside Sheets for virtually any market data - it effectively turbocharges Google Sheets for stock analysis with minimal setup.

2. Wisesheets - Fundamental Data for Serious Investors

If you're an investor who spends hours dissecting financial statements, Wisesheets might be the add-on for you. Wisesheets was built to eliminate the grind of gathering historical financial data. In fact, the creators highlight how you can dump years of financial statements into a sheet in seconds, instead of copy-pasting from PDFs or websites. Here's what makes Wisesheets stand out:

  • Deep Fundamental Coverage: Wisesheets focuses heavily on stock fundamentals. Through its add-on, you can retrieve a company's income statements, balance sheets, cash flow statements, and key metrics with up to 20 years of historical depth (annual or quarterly) in one go. It also provides other data like live price quotes, dividends, growth metrics, and analyst estimates, but its flagship offering is quick access to long-term financials.
  • Custom Functions (WISE): The add-on introduces simple custom formulas, notably =WISE() and =WISEPRICE(), to fetch data without complex coding. For example, to get Apple's Q1 2025 revenue, a user can just enter =WISE("AAPL", "Revenue", "2025", "Q1"). This simplicity means even non-coders can build robust financial models. You can populate your valuation models or stock screeners by referencing tickers and parameters in formulas - Wisesheets will pull the numbers directly from its database.
  • Efficiency and Scale: The core promise is no more manual updates. Wisesheets allows you to refresh data for all companies with one click or formula change. Change the ticker in your model, and the historical data for the new company loads automatically. This dynamic updating is a game-changer for analysts tracking multiple stocks. It essentially multiplies your productivity - one testimonial claims it allowed them to “10x your stock analysis” by eliminating repetitive tasks.
  • Global but Selective Coverage: Wisesheets mentions coverage of 14+ stock exchanges (including US, Canada, Europe, etc.), which is slightly narrower than SheetsFinance's scope but still global. The focus is on quality financial statement data from major markets. They likely source from a combination of financial databases or APIs (they have hinted at using sources like Yahoo Finance).
  • Target User: Wisesheets is ideal for fundamental investors, equity researchers, and students who need to analyze company financials deeply. Think of building a discounted cash flow (DCF) model, comparing ratios across a portfolio, or running a custom stock screener - Wisesheets provides the raw fundamentals to do it. It's also used by many professionals; the website showcases trust by folks at major firms (BlackRock, Deloitte, etc.), emphasizing a credible, finance-savvy tone.

One thing to note: Wisesheets is a paid add-on (with a subscription model around $60/year for individuals). It's quite affordable relative to the value of the data if you need extensive fundamentals. But if you only need real-time prices or a few stats, it might be more horsepower than necessary.

Also, while Wisesheets provides live price data, it is not primarily a real-time tool - there might be slight delays and it doesn't offer intraday charting in Sheets like some others. It truly shines for historical financial statements analysis.

3. Other Noteworthy Add-Ons and Connectors

Beyond SheetsFinance and Wisesheets, there are a few other Google Sheets integrations worth mentioning:

  • API Connectors (Apipheny). These are general-purpose Google Sheets add-ons that let you connect to any REST API without coding. For example, you can use them to call the Financial Modeling Prep API (or Alpha Vantage, etc.) and load data into Sheets. The benefit is flexibility - you can access virtually any data with the right API. The downside is that it's less user-friendly for non-developers, and you have to handle each endpoint and query manually. If you have a specific data source, these connectors are a solid option. In fact, Apipheny's site notes that FMP already has its own add-on, but you could use Apipheny as an alternative way to get FMP data into Sheets. Generally, though, if a specialized add-on exists (like FMP's or Wisesheets), that will be easier for most users than a do-it-yourself API solution.
  • Financial Data Add-On (by EOD Historical Data): Another example is the Financial Data add-on by EODHD, a competitor data provider. It similarly offers formula-free access to stock prices, fundamentals, forex, crypto, etc., using EOD's API. This underscores that many data providers have created their own Sheets add-ons, blending the line between “connector” and “provider”. As we'll see next, that's exactly what Financial Modeling Prep has done too - giving users direct access to its rich data via Google Sheets.
  • Built-in GOOGLEFINANCE (baseline): While not an add-on, it's worth acknowledging Google's own GOOGLEFINANCE function as a baseline tool. For casual tracking of current stock prices or simple historical data, it's free and easy. But as noted, it has critical shortcomings: no quarterly financials, no multi-year history beyond stock prices, and it can be unreliable or show “N/A” errors when overused. It also intentionally delays real-time data for exchanges (often 20 minutes or more) due to data licensing. Therefore, serious analysts often outgrow GOOGLEFINANCE, turning to the add-ons above for more comprehensive and timely data.

In summary, Google Sheets add-ons have evolved to cater to different niches of market analysis. Active traders gravitate toward all-in-one solutions like SheetsFinance (for live data and technicals), whereas fundamental analysts might prefer Wisesheets (for annual reports and metrics). And if you're a DIY enthusiast, general API connectors let you plug in any data source with some effort.

Whichever route you choose, remember that the add-on is only as good as the data feeding it. This brings us to Financial Modeling Prep's solution - an add-on that's built by the data provider itself. It aims to give you everything you need (from prices to financials) by directly harnessing FMP's reputable financial data API. Let's explore that in detail.

FMP Google Sheets Add-On - Direct Data from the Source

Among all the options, the Financial Modeling Prep Google Sheets Add-On holds a unique position, it's provided by an actual financial data provider (FMP) rather than an independent third-party. This distinction carries significant benefits in terms of data quality, coverage, and reliability.

In this section, we'll provide a description of the FMP add-on, explain why it's incredibly useful for investment analysts and traders, and show how to use it to pull live prices and fundamental data in your spreadsheet.

What is Financial Modeling Prep (FMP)?

If you're not familiar, Financial Modeling Prep is a comprehensive financial data platform/API. It offers a wide range of datasets: real-time stock quotes, 30+ years of historical prices, full financial statements, macroeconomic data, analyst ratings, and more.

FMP's API is well-regarded for being developer-friendly and affordable, and is often mentioned alongside other top providers like IEX Cloud or Alpha Vantage. In fact, Wisesheets' own blog recommends FMP as a go-to API for its “huge dataset” and good documentation. In short, FMP is the source of a lot of financial information that investors crave.

The FMP Google Sheets Add-On brings all that data directly into Google Sheets without requiring you to write API calls. It essentially bridges Google Sheets to the FMP API. This add-on lets you access real-time stock prices, fundamental data (financial statements), and historical data (e.g. multiple years of income statements, etc.) on both a quarterly and annual basis. The add-on is available through the Google Workspace Marketplace and once installed, gives you a suite of custom =FMP… functions to pull data.

Crucially, because it's an official integration, the FMP add-on ensures you're getting audited, up-to-date figures straight from FMP's servers. The FMP team updates financial statements in real time - every filing is standardized and promptly added to the database.

This means when a company releases a new earnings report, that data becomes available to you via the add-on almost immediately (no waiting for third parties to gather it). For traders, having the latest numbers can be the difference between timely decisions and missed opportunities.

Let's break down the features and benefits of the FMP add-on:

1. Comprehensive Data Coverage.

The FMP add-on can pull virtually any data that the FMP API offers. This includes:

  • Live stock quotes - real-time bid/ask, last price, volume, etc. For example, you can get the up-to-the-second price of AAPL.
  • Extensive historical pricing - intraday data (1-min, 15-min, 1-hour bars) as well as daily history. You could retrieve daily prices for the last 30 years if needed.
  • Financial Statements - Income statements, balance sheets, cash flows, both quarterly and annually, for decades of history. All the line items (revenue, net income, assets, etc.) are available.
  • SEC Filings and Reports - Annual 10-K and quarterly 10-Q reports, as well as any SEC filing by type. The add-on even allows downloading entire filings or transcripts via functions (e.g., pulling the text of an earnings call transcript).
  • Key Metrics and Ratios - You can fetch predefined financial ratios (P/E, ROE, etc.), enterprise values, growth rates, and other computed metrics for companies.
  • Analyst Data - Analyst price targets, recommendation ratings, and earnings estimates are accessible through dedicated functions (mirroring FMP's analyst estimates endpoints).
  • Market Data - Major index levels, sector performance stats, forex and crypto prices, and more. FMP has a broad catalog of datasets (from economic indicators to ESG scores), and many are exposed in the Sheets add-on as well via specialized formulas.

2. Financial data in a spreadsheet.

Essentially, if you think of a piece of financial data you'd want in a spreadsheet, chances are FMP's add-on has a function for it. A quick scroll of the function list shows everything from =fmpQuote() for stock prices to =fmpEarningCalendar() for earnings dates to =fmpCrypto() for crypto prices. This breadth is especially useful for analysts who might need to combine multiple data types (e.g., stock prices with fundamental ratios and economic data) in one analysis model.

3. Ease of Use - Functions in Plain English.

Despite the vast data available, FMP's add-on keeps things accessible with straightforward function names and usage. All functions start with fmp to namespace them. For example:

  • To get a real-time quote for a stock, you use =fmpQuote("Ticker"). If we put =fmpQuote("AAPL") into a cell, it will return Apple's latest trading info instantly. This single function call returns a rich set of quote data (last price, day change, volume, etc.) in a row of cells.
  • To fetch fundamental data, the pattern is similar. For instance, =fmpIncomeStatement("AAPL", 1, "annual") would fetch the latest annual income statement for Apple. You can specify the number of periods and whether you want quarterly or annual. This will output multiple rows/columns of data (each line item of the income statement). You could also retrieve multiple years by increasing the limit parameter. The data comes in structured format, ready to use in calculations or to transcribe into a model.
  • There are dozens of other functions, but all follow a logical pattern and are documented. If you ever forget the syntax, FMP provides a complete list and docs on the website. The learning curve is relatively short - if you know how to type a formula in Google Sheets, you can use this add-on.

FMP use case example: building a simple stock screener in Excel.

4. Reliability and Quality.

Because FMP is providing the data, you can trust the numbers to be accurate and timely. Financial statements are standardized and audited for consistency, meaning FMP ensures that, say, “Net Income” means the same thing across companies. This is critical when comparing multiple stocks.

Moreover, FMP updates data in real time; a statement or stock price is as current as possible. This level of trust and timeliness is a huge advantage. You're effectively eliminating the “middleman” - there's no third-party add-on pulling from who-knows-where; it's directly querying FMP's authoritative database. If other add-ons are like using a third-party data broker, FMP's add-on is like going straight to the exchange or SEC filings yourself.

For analysts who require credible data for decisions or client work, this credibility is key. (It's worth noting that other add-ons like Wisesheets likely tap into APIs like FMP's behind the scenes - so using FMP directly can reduce potential points of failure or data lag.)

5. No Need for External Connectors.

The FMP add-on essentially removes the need to use generic API connectors or less direct methods to get FMP data. This is both easier and often more robust. Lower-quality connectors or screen-scraping methods can break or have limits.

By using the official add-on, you're staying within Google's and FMP's supported integration - which is likely to be maintained and updated regularly. This means fewer headaches down the line. In short, you don't need to rely on any third-party workarounds; FMP provides everything in one package, which is a big plus for professionals who just want things to work.

Getting Started (API Key and Pricing).

To use the FMP add-on, you will need an FMP API key (it's how they track usage and authenticate you). Fortunately, FMP allows users to start for free - upon sign-up you get a free tier (currently 250 API calls per day), which is usually plenty to play around with and build basic sheets.

This free allotment means anyone can try the add-on at no cost and without commitment. If you find yourself needing more data (e.g., pulling lots of stocks or very large history queries regularly), FMP offers paid plans that scale the quota. But even those tend to be competitively priced compared to other data services.

The FMP's website provide a quick start guide. Within minutes, you can have live financial data flowing into your sheet.

Why It's Useful for Analysts and Traders.

The FMP add-on's usefulness boils down to breadth, depth, and integrity of data combined with ease of automation.

  • A financial analyst can build a valuation model that automatically updates each quarter when new earnings are released - no manual input required.
  • A trader can maintain a live watchlist with real-time prices, percent changes, and even news headlines.

Moreover, by using the FMP add-on, analysts ensure they are using consistent data across all their analyses. Since everything comes from one source (FMP), the figures for, say, EPS or Debt/Equity are calculated consistently for every company. This avoids the apples-to-oranges problem you might face if you were copying data from different websites (which might have different calculation methods). Consistency is crucial when making comparative investment decisions.

Finally, speed is a huge factor. Markets move fast, and having a Sheet that auto-updates in real time means you can react faster. For example, if a stock hits a certain price or if a new quarterly report is out, your models and trackers update and highlight it.

FMP Add-On vs Competitors

Before we move on to some extra tools and the conclusion, let's directly address how the FMP Google Sheets add-on compares to the competitors we discussed:

1. Data Source Quality.

FMP is a primary source (FMP's API is directly providing the data). SheetsFinance and Wisesheets ultimately rely on one or multiple sources. Wisesheets, for example, may source some data from places like Yahoo Finance or even FMP itself.

In fact, when you use Wisesheets to get financials, those figures align closely with FMP's data and Wisesheets explicitly acknowledges FMP as a top data provider. So why not cut out the middle layer? Using FMP's add-on gives you more transparency and control over the data origin. There's less risk of discrepancies since you're not dependent on how another add-on might post-process or cache the data.

2. Feature Breadth.

SheetsFinance has some convenience features (like built-in screener UI) that FMP's add-on doesn't have within Google Sheets. However, FMP offers similar capabilities through its API and other tools (and arguably, a power user might prefer customizing their own screener in Sheets using FMP data, rather than a pre-built one).

Wisesheets is very focused - it has fewer data categories (no forex, fewer technicals) compared to FMP, but for pure financial statements it's similar in function. If you want one add-on that can do everything, FMP is a strong candidate because it covers both the fundamentals (like Wisesheets) and market data (like SheetsFinance) in one. You might not get the flashy UI of a screener, but you get the raw capability to build your own.

3. Cost Efficiency.

All these add-ons require some paid plan for heavy use. FMP's pricing for its API (and by extension the Sheets usage) is known to be very competitive - often cheaper per data point than alternatives. And with the free tier, many casual users might never need to pay at all. Wisesheets and SheetsFinance both charge subscription fees too. So cost shouldn't be a big differentiator unless you're pulling huge data (in which case FMP's direct API might actually save money).

Bonus: Chrome Extensions Powered by FMP Data

Apart from Google Sheets add-ons, FMP's rich dataset also powers some innovative Google Chrome extensions that can aid traders. These are not spreadsheet tools, but rather browser extensions you can use while browsing finance websites or doing research. We'll briefly mention two interesting ones:

This Chrome extension fetches stock news, analyst price targets, and financial estimates for any stock you're looking at. Once installed, it can be opened while you view a stock's page (say on Yahoo Finance or a charting site).

With a click, it shows a panel of the latest news headlines and summaries for that company, the recent analyst target prices(e.g., what Wall Street analysts are forecasting for the stock's price), and earnings estimates for upcoming quarters. All this information is pulled from FMP's API endpoints in real time. The extension essentially gives you a quick sentiment and expectations overview without having to search manually.

For example, if you're analyzing a stock's chart and want to know “Why is it down today?”, the extension might show a negative news headline. Or if you want to gauge upside, it shows that analysts have, say, a $50 target vs the current $36 price (indicating potential undervaluation).

It's a handy companion for traders trying to form a fast fundamental picture. Stock News and Forecast condenses key insights - news sentiment, analyst opinions, upcoming earnings outlook - all in one view. Since it uses FMP's data, the info is reliable and up-to-date. You do need an FMP API key to use it (just like the Sheets add-on), but it's easy to plug in. This extension is great for forecasting and sentiment analysis on the fly.

This is another Chrome extension that focuses on valuation and risk management. The Stock Analyzer extension lets you extract a stock's target price based on a DCF (Discounted Cash Flow) model and set recommended Stop-Loss and Take-Profit levels, all with one click.

The Stock Analyzer extension is a convenient tool for getting a quick valuation assessment and risk plan for a stock. It's particularly useful for traders who want a fast checkpoint (e.g., “Is this stock fundamentally a good buy?” and “If I trade it, where should I put my stop and target?”) without diving into spreadsheets.

Of course, it's a starting point - one-click models are no substitute for thorough analysis - but it's a great example of how FMP's data can be used creatively to assist decision-making.

Both of these Chrome extensions demonstrate the versatility of FMP's API: from powering full-blown Sheets add-ons to lightweight browser tools. They underscore a common theme - reliable data is the backbone of any analysis tool. Whether in Google Sheets or in your browser, having access to timely and accurate financial data (news, fundamentals, prices, etc.) enables smarter trading decisions. These extensions are nice complementary tools for FMP users: if you're already using FMP data in Sheets, you can also use it in your browser for on-the-fly insights.

To find these extensions, you can search the Chrome Web Store for their names. They are third-party creations integrating FMP's API.

Transforming Google Sheets into a Powerful Stock Analysis Hub

Google Sheets can be transformed from a basic spreadsheet into a real-time stock analysis platform with the help of dedicated add-ons. We started by acknowledging the pain point: built-in tools like GOOGLEFINANCE leave serious traders wanting more, especially for historical fundamentals and live data. Fortunately, the marketplace now offers excellent solutions:

  • SheetsFinance brings a one-stop, feature-packed approach with global asset coverage and unlimited usage, ideal for those who want everything (prices, fundamentals, technicals) in one add-on.
  • Wisesheets caters to fundamentals-focused investors, delivering up to 20 years of financial statements at your fingertips and letting you populate models in seconds - a huge time-saver for equity research.
  • Financial Modeling Prep's own add-on (FMP) combines the best of both worlds, providing broad and deep data coverage (from real-time quotes to SEC filings) with the credibility of a first-party provider. It removes middlemen and ensures you're working with accurate, up-to-date information directly from a trusted source. For analysts and traders who demand data integrity and efficiency, this is a game-changer.

FMP as the First-Party Data Advantage

While all the top add-ons improve Google Sheets, FMP's solution is particularly compelling. By using the FMP add-on, you effectively get direct access to the engine that many other tools run on - Financial Modeling Prep's rich financial data API.

There's no need to worry about whether a third-party add-on is caching old data or limiting what you can pull. FMP gives you the keys to query anything you need, in real time, right within your spreadsheet. Even competitors recognize FMP's strengths in data breadth and affordability. In practice, this means you can trust the numbers and focus on analysis, not data wrangling.

Whether you're tracking live portfolio performance or comparing fundamentals across dozens of stocks, FMP ensures you have reliable fuel for your investment decisions.

FAQs

Is the FMP Google Sheets add-on free to use?

The add-on itself is free to install from the Google Workspace Marketplace. To use it, you need an FMP API key. FMP offers a free tier (about 250 API calls per day) which is often enough for light usage or trying out the features. If you need more data (e.g., pulling many tickers or years of history regularly), you might upgrade to a paid plan. The pricing is flexible, with affordable plans for personal use.

How does SheetsFinance differ from FMP's add-on?

SheetsFinance is an independent add-on that also provides stock and financial data in Google Sheets. The key differences:

  • Data Source: SheetsFinance aggregates data (possibly from multiple APIs or feeds), whereas FMP's add-on uses one primary source (FMP's database). This means FMP's data is more consistent and comes straight from a provider known for financial data.
  • Features: SheetsFinance has built-in UI features like a function generator and template library, which can be user-friendly. FMP's add-on relies on you using formulas (though they are straightforward).
  • Coverage: Both cover global stocks, fundamentals, etc. SheetsFinance boasts 80,000+ assets and real-time data as well. FMP covers tens of thousands of stocks globally, plus economic indicators, etc. In practice, both should cover most commonly traded securities.
  • Cost: SheetsFinance likely requires a subscription after a trial. FMP can be used with a free API key up to a limit, and then also requires a subscription for heavy use. Costs are in similar ranges; FMP might be more cost-efficient if you only need specific data due to its tiered API pricing.

Choosing between them might come down to whether you prefer an all-in-one service (SheetsFinance) or direct data control (FMP). Some users even use both - but note that they may sometimes duplicate efforts. If you value data provenance and the backing of a known data provider, FMP has an edge.

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