Harley-Davidson, Inc. (HOG)


+0.34 (+0.72%)
Strong Buy
Symbol HOG
Price $47.65
Beta 1.375
Volume Avg. 1.70M
Market Cap 6.966B
Shares () -
52 Week Range 29.8-48.72
1y Target Est -
DCF Unlevered HOG DCF ->
DCF Levered HOG LDCF ->
ROE 27.37% Buy
ROA 6.05% Neutral
Operating Margin -
Debt / Equity 319.96% Strong Buy
P/E 11.65 Strong Buy
P/B 2.45 Strong Buy


Consensus EPS

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Mr. Jochen Zeitz
Consumer Cyclical
Recreational Vehicles
New York Stock Exchange

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.