TCS's New Game Plan: Expanding Horizons Beyond North America Amid Q3 Challenges

India's top IT firm, Tata Consultancy Services (TCS), is making a strategic shift to expand beyond its usual strongholds in North America. This move follows a period of slower profit growth and declining revenue from North America in the last four quarters.

The Plan for Diversity

TCS CEO K. Krithivasan shared insights into the company's evolving strategy, stating, "We aren't actively reducing our North America presence, but we're definitely looking to grow in markets like Latin America, Southern Europe, and Japan."

Challenges in North America

North America, a vital market for the $245 billion Indian IT sector, has been challenging. Clients here are cautious about spending on discretionary projects due to economic uncertainty and rising inflation.

Exploring New Avenues

TCS is now looking at markets with untapped potential, especially Japan. Despite being a major tech spender, Japan's contribution to the Indian IT sector remains relatively small.

Focusing on Home Turf

Interestingly, TCS is also giving more attention to its home market, India. The country contributed 6.1% to TCS's revenue in the last quarter, the highest level since 2018.

Latin America on the Radar

Latin America, representing 2.1% of TCS's revenue, is another region where the company aims to strengthen its presence.

This strategic shift by TCS reflects a proactive response to industry challenges and a commitment to exploring new regions for sustained growth. As TCS adapts to these changes, its revised focus could reshape the dynamics of the global IT landscape.