Wedbush Increases Meta Platforms Price Target to $570 on Strong Advertiser Demand

Wedbush analysts raised their price target for Meta Platforms (NASDAQ:META) from $480 to $570, driven by strong advertiser demand highlighted in its recent digital advertising survey. The analysts found that results were notably better than expected for both Pinterest and Meta. Surveying over 200 US-based advertisers, they discovered robust advertiser demand through the second quarter, particularly benefiting Meta.

This positive trend continues from previous quarters, with Meta's revenue from US-based advertisers accelerating for five consecutive quarters. The survey also revealed that 44% of advertisers plan to increase their spending by more than 10% year-over-year in the third quarter.

Wedbush interprets this strong advertiser sentiment as a positive indicator for Meta's future growth. The consistent year-over-year growth expectations between the second and third quarters suggest a potentially milder deceleration in US advertiser growth throughout 2024. In light of these findings, Wedbush increased its revenue and operating income estimates for Meta for both the second quarter and the full year. Their new Q2 revenue estimate is $38.4 billion, representing a 20% year-over-year increase and a 2% rise from their previous estimate. They also forecast a Q2 operating income of $14.6 billion, surpassing their prior prediction.

Based on these adjustments, Wedbush maintained its Outperform rating for Meta, reflecting confidence in the company's sustained growth in the digital advertising market.