SpringBig Holdings, Inc. (NASDAQ:SBIG) Financial Performance Analysis

• SpringBig Holdings, Inc. (NASDAQ:SBIG) showcases a high Return on Invested Capital (ROIC) of 220.79% compared to its Weighted Average Cost of Capital (WACC) of 39.55%, indicating efficient capital utilization.
• Comera Life Sciences Holdings, Inc. (CMRA) leads the peer group with a ROIC of 86.28% and a WACC of 4.22%, resulting in the highest ROIC to WACC ratio of 20.45.
• Freight Technologies, Inc. (FRGT), Heart Test Laboratories, Inc. (HSCS), and Leafly Holdings, Inc. (LFLY) display negative ROIC to WACC ratios, highlighting challenges in capital efficiency.

SpringBig Holdings, Inc. (NASDAQ:SBIG) is a company that specializes in providing marketing solutions for cannabis retailers and brands. It offers a platform that helps businesses engage with their customers through loyalty programs, text messaging, and other digital marketing tools. In the competitive landscape, SpringBig stands out with its impressive financial metrics, particularly its Return on Invested Capital (ROIC) of 220.79% and Weighted Average Cost of Capital (WACC) of 39.55%.

SpringBig's ROIC is significantly higher than its WACC, resulting in a ROIC to WACC ratio of 5.58, indicating that the company is generating a high return on its invested capital relative to its cost. This suggests that SpringBig is utilizing its capital efficiently, which is a positive sign for investors looking for companies with strong financial performance.

In comparison, Freight Technologies, Inc. (FRGT) has a negative ROIC of -177.76% and a WACC of 26.00%, resulting in a ROIC to WACC ratio of -6.84. This indicates that FRGT is not generating enough return to cover its cost of capital, which could be a concern for investors. Similarly, Heart Test Laboratories, Inc. (HSCS) and Leafly Holdings, Inc. (LFLY) also have negative ROIC to WACC ratios, suggesting challenges in capital efficiency.

On the other hand, Comera Life Sciences Holdings, Inc. (CMRA) stands out with a ROIC of 86.28% and a WACC of 4.22%, leading to a ROIC to WACC ratio of 20.45. This is the highest among the peer group, indicating that CMRA is generating a significantly higher return on its invested capital compared to its cost. This highlights CMRA's strong growth potential and efficient capital management.

Overall, while SpringBig Holdings, Inc. (NASDAQ:SBIG) demonstrates a robust ROIC to WACC ratio, Comera Life Sciences Holdings, Inc. leads the peer group with the most favorable ratio. This comparison underscores the importance of evaluating both ROIC and WACC when assessing a company's financial health and growth potential.